In today’s visual-driven hospitality industry, hotel and lifestyle photography plays a major role in shaping how guests perceive a property. Beyond showcasing rooms and amenities, it captures the atmosphere, the experience, and the feeling of staying there. Creating these authentic, story-driven images requires a thoughtful eye—something Jon Lazaro brings through his work as a hospitality photographer. His ability to portray real moments and genuine warmth helps hotels connect with modern travelers who value both aesthetics and authenticity.